Taste Naija is a private membership of Lagos diners who eat out three to four times a week and care about what they’re eating. We send them to your room — and only your room — when you have covers to fill.
Member SMS pushes, geo-fenced wallet alerts and an editorial calendar designed to move bookings to your softest covers — Tuesdays, pre-theatre, Sunday brunch overflow.
Lagos’s most considered audience, vetted at the door. Average member ticket sits at ₦42,000+ — they come for the food and they come back.
Editorial features, social production, SMS and email — built and run by us. Your team keeps doing what they do best: cooking and serving.
Between 2014 and 2017 we ran the country’s first independent hospitality marketing programme — partner to Sheraton Lagos, Radisson Blu Anchorage, Four Points by Sheraton, MTN Premier and Airtel Premier, with collections handled by Sterling Bank.
Eight years on, the diners have grown up, the rooms have changed, and the technology has finally caught up with the idea. The same operators are back — quieter, more focused, and built for now.
No POS integration. No new hardware. The host sees the member on their existing iPad. The kitchen sees a normal cover. The accountant gets one statement at month end.
We learn your covers, your slowest hours, your menu. We tell you whether we think it’s a fit. Half are not.
We add your room to the directory, photograph it if needed, write the editorial brief. You set the member rate.
Members see you Wednesday morning in the directory. Hosts get an iPad shortcut. The phone starts ringing Wednesday lunch.
Marketing-as-a-service only works if you can see the marketing. Every month, you get a one-screen breakdown — visits, marketing value delivered in Naira, content reach, off-peak fill — with raw exports available on request.
“We sold the Tuesday seven o’clock for the first time in two years.”
Selassie wanted Tuesday and Wednesday filled without doing what every other restaurant in Lagos does — which is post a 30%-off story on Instagram and watch the Saturday regulars eat for less. Member rate is 15% off the food bill, never the wine. Word of mouth did the rest.
“Sunday brunch went from a hopeful idea to a fact of the calendar.”
A 20% member rate on brunch covers and an editor’s feature in The Issue moved the needle in a single weekend. Members brought partners, partners brought parents, and the kitchen had its first 80-cover Sunday since 2019.
Numbers shown are illustrative until our first founding partners renew. We publish only what venues consent to publish.
No platform fee. No setup fee. No monthly retainer. You set the discount you offer to our members; we deliver the marketing, the diners and the monthly proof. Three tiers — pick the room you want filled.
15% off the food bill, all week.
25% off the food bill + 2-for-1 on Tuesdays.
Tiered discount per room or outlet — we shape it together.
Nothing upfront. Nothing monthly. No commission on the bill. The exchange is the member discount itself — typically 15–25% off the food bill — in return for a marketing programme you would otherwise pay an agency for. If we don't deliver members, you owe us nothing.
72 hours from signed venue agreement to live listing. Photography is the longest step; if you have existing assets we use those, otherwise we shoot the room and the plates over a single evening service.
Premium and aspirational rooms in Lagos — fine dining, considered casual, hotel restaurants, and the better neighbourhood spots. We curate carefully because our members curate carefully. Half the venues we speak to we don't take on. The 20-minute call answers it.
You can pause anytime — for a night, a week, or indefinitely. The dashboard has a one-click pause. We don't argue, we don't gate, we don't make it complicated.
Open the merchant app on any phone or your existing iPad. Scan the member's QR code. Apply the listed discount. Take the payment as normal. The whole flow is under five seconds. No POS integration; no new hardware.
QR codes rotate every 60 seconds, geo-fencing rejects scans from outside the venue, and member visits are throttled per venue per day. If a card is being misused, you flag it in the dashboard and we revoke. Fraud is rare; we built the rails carefully.
Yes — at the aggregate level. You see member tier, frequency and spend bands; you don't see private personal details unless a member opts to share them. NDPR-compliant from the first visit.
Four minutes. We respond within 72 hours. We dine before we offer.
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